Video Blog – Annie Leonard
The story of stuff is an organisation
moving towards a cleaner future by uncovering the negative aspects of consumer
products in modern times. The primary focus is to discuss this idea of toxics
in, toxics out. The production of consumables is having an extremely negative
effect on the environment, humans and life in general. Presenter Annie Leonard
has explored these issues first hand to create the following three movies:
The story of electronics
·
Bad
design or “design for the dump” is this idea that products are designed with
planned obsolescence so that they last for a small amount of time and the break
so that newer products are bought to increase profits.
·
Much
of this obsolescence centres on Moore’s law, where processors double their
speed every 18 months. Therefore products are continually updated and it is
very rare that a product would last particularly long or would be considered
old very quickly.
·
Humanity
is facing a toxic emergency. Some new and common products are linked to cancer
causing technologies. Toxins that are incorporated into design aren’t released
until thrown away, which creates e-waste. Approximately 25 tons of e-water is
dumped per year.
·
Companies
have begun to externalising costs, meaning to reduce the problems for companies and pass
them onto the consumer
·
Take
back laws and checkpoints
·
Not
exporting recycling
·
Design
to last
The story of cosmetics
·
Certain
chemicals lead to cancers, learning disabilities, asthma and male fertility.
·
Average
woman uses 12 personal care products a day, men about 6.
·
Less
than 20% of chemicals have been assessed for use in products.
·
Some
brands claim to help fight against use of chemicals and then use them in their
products.
·
No
laws against the use of toxins
The story of bottled water
·
Bottled
water can be less tasty and of less quality.
·
Manufactured
demand
·
Scare
the consumer
·
Images
of seduction
·
Most
are filtered tap water
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